The premier executive gathering of Las Vegas Race Weekend. 120 decision-makers. One curated weekend. No spectators — only principals.
The Apex is not a party. It is a deliberately engineered weekend for the executives who move markets, allocate capital, and shape industries — set against the most electric backdrop in American motorsport.
Three intimate touchpoints across forty-eight hours. Every seat earned, not purchased. Every conversation consequential.
FP1 ends at 19:30. The Apex begins at 19:45 — the only premium window between Practice 1 and Practice 2 (22:00). Simulators, seated dinner, and one annual dramatic moment: The Apex Leadership Recognition — a single acknowledgment of one figure in the room whose work has shaped an industry. The press hook that earns coverage the next morning.
Flagship · 120 Seats · 19:45–21:45 · Apex RecognitionLate morning — completely clear of all track activity. The last quiet conversation before qualifying night (22:00) and the weekend goes full spectacle. Title sponsor hosts their most important clients alongside the room's most consequential voices from Thursday evening.
Title Sponsor Hosted · Pre-QualifyingSaturday afternoon — 4 hours before the Grand Prix race (22:00). Peak energy, zero competing events. 90-minute closed-door session with a genuine insider. Golden Credential holders get private post-session access. The most exclusive access in business hospitality — held at the exact moment the city is at maximum voltage.
30 Seats · Race-Day Afternoon · Golden AccessEvery invitation is deliberate. The Apex is built on the principle that the quality of the room determines the value of every conversation in it. We do not fill seats — we curate them.
Attendees are screened for decision-making authority, not title.
"Direct access to the people who will actually make the call — not the people who report to them."
F1 hospitality is often talked about as a perk of sponsorship. For many companies it's actually one of the most commercially valuable parts of the entire partnership.
Race weekends bring senior decision-makers together in environments where conversations happen more naturally. Relationships deepen. New opportunities emerge. Deals move faster.
Elevated the entire race weekend experience through priority access and curated hospitality. Transformed card membership into lifestyle currency. The model The Apex is built on.
Wynn designated an entire week as "the city's epicenter for race and auto enthusiasts" and has already confirmed Nov 19–21, 2026 as the next edition. The premium infrastructure is in place. The executive hospitality layer is not.
First private equity firm on the F1 grid. Used B2B hospitality to close relationships worth multiples of the annual sponsorship cost. Relationship ROI, not logo ROI.
The Clive Davis Pre-Grammy Gala has run for 30 years. The reason is not the performances. It is one moment each year — when the room stops, and one person is acknowledged by their peers.
The Apex is built on the same principle.
Presented annually at the Thursday dinner. No trophy. No ceremony. One moment — the room acknowledges one figure whose decisions shaped an industry in the past year.
Every iconic gathering has one moment that defines it. Clive Davis has the Salute to Industry Icons. Vanity Fair has the room itself.
The Apex has the Apex Leadership Recognition — an annual acknowledgment, during the Thursday dinner, of one figure whose career has shaped the intersection of sport, commerce, and culture.
No trophy. No stage speech. One room. One moment. Witnessed by 120 of the most consequential people in American business. This is the moment that travels — in conversations, in press, and in the rooms of people who weren't there but wish they were.
Presented to one figure in the room. Announced during the Thursday dinner. Covered the following morning. Remembered for the year that follows.
Through our venue partnership, select Apex attendees gain access to F1 driver appearances facilitated through Wynn's Ultimate Race Week program. Current drivers have appeared at Wynn during each Las Vegas GP weekend. The Apex is the executive layer that sits inside that ecosystem.
The Grammys have a Clive Davis party. The Oscars have Vanity Fair. Business has Sun Valley. Formula 1 — the world's #1 sponsorship sport — has no equivalent. The Apex is the first.
50% due on signing · 50% due 30 days before event · Performance guarantee on all tiers
Attendance is by invitation and application only. If you believe you belong in this room — or you represent a company that belongs as a sponsor — tell us.
Applications reviewed within 72 hours · Las Vegas, Nevada · November 19–21, 2026